Learn about MAP policies, best practices and more.
Building brands involves challenges like product development, marketing, and sales. Protecting brand value requires focused thinking and decision-making.
Performing due diligence before partnering with authorized sellers is crucial to protect your brand's value, integrity, and MAP policy compliance.
In today's dog-eat-dog retail world, new brands often struggle to get sales reps, attain shelf spaceshelf-space and compete against bigger, well-established players.
Brands must balance short-term profits with long-term equity by considering discounts' impact on perception, pricing, and distribution strategy.
Implementing MAP holidays can give brands and their resellers the opportunity to capture a larger share of the market, which could mean higher profits for all parties involved.
There’s no better way to successfully enforce a policy than to build a strong foundation of mutual respect and understanding among all of the involved parties.
An authorized reseller program is an agreement between a brand and its resellers that allows the sellers to distribute products in exchange for certain benefits.
Amazon-provided discounts can pose a challenge to MAP enforcement efforts, as resellers might unintentionally violate MAP without realizing it. What can you do?
When a brand opens up its DTC channel, it gives itself a direct presence alongside resellers, making the brand more visible to customers and sales partners.