Oct 5, 2012
"Evergreen, CO (October 5, 2012) – As most manufacturers and retailers are aware, Minimum Advertised Pricing Policies (MAPPs) are becoming the lay of the land. Simply put, if an online retailer wants to sell a manufacturer’s product(s) the merchant must agree to post the “advertised” price of the product(s) at or above a specified minimum. To a large degree, online retailers are..."
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