Press Releases

MAPP Trap Adds Director of Brand Compliance

Jan 1, 2020

Golden, CO (January 1, 2020) – On January 6, 2020, MAPP Trap’s high-touch, “Complete Compliance” service will be launched worldwide. The program will be headed up by the company’s new Director of Compliance, Marc Maybee. With over ten years of experience in the retail and outdoor industry, Maybee has been responsible for managing and enforcing MAP, ECOM and Distribution Policies for some of Amer Sports iconic brands like, Salomon…

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Merchant Updates Keep Vendors In The Know

Jun 25, 2019

Golden, CO (June 25, 2019) - As any brand that’s monitored its products online knows, accurate, up-to-date merchant intelligence is crucial to policy and channel compliance. The problem is that merchants also know this, which is why they continually change the names of their online stores. This means that just when the brand has a non-compliant seller in its sights...

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MAPP Trap Launches MAPPSights Analytics

Apr 29, 2019

Golden, CO (April 29, 2019) - Designed to provide brands greater insight about their online footprint, the platform shows changes in non-compliant merchants, violated products, the success of compliance efforts and more. MAPPsights even compares information between domains so brands can get insights...

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MAPP TRAP ENFORCER RADICALLY REDUCES THE NUMBER OF MERCHANT VIOLATORS

Jan 1, 2016

Evergreen, CO (January 1, 2016) – These days monitoring the internet to find which merchants are violating online seller policies is a standard business practice. But monitoring and identifying bad partners is just one piece of the puzzle. Once armed with merchant information, vendors need to...

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MAPP TRAP UNLEASHES ITS AUTOMATIC MAP POLICY ENFORCER

Oct 1, 2015

Evergreen, CO (July 17, 2015) – When you hear “Enforcer,”you think of a tough guy that makes sure people do what they’re supposed to do. But when it comes to getting online sellers to comply with vendor policies, sending the brute squad won’t really get great results. For that, vendors must...

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NEW INVESTORS IN MAPP TRAP MEANS AN INVESTMENT IN PROTECTION FOR PREMIUM BRANDS

Mar 27, 2014

"Evergreen, CO (March 27, 2014) – MAPP Trap, a sophisticated internet search system that helps companies to monitor and identify price-discounting online sellers, has recently received a sizeable infusion of cash. The investment will be used to enhance the company’s ability to conduct broader and deeper searches of ecommerce sellers, and to improve..."

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MAPP TRAP “TRAPS” GHOST E-MERCHANTS WITH MERCHANT DNA

Oct 5, 2012

Evergreen, CO (October 5, 2012) – As most manufacturers and retailers are aware, Minimum Advertised Pricing Policies (MAPPs) are becoming the lay of the land. Simply put, if an online retailer wants to sell a manufacturer’s product(s) the merchant must agree to post the “advertised” price of the product(s) at or above a specified minimum. To a large degree, online retailers are...

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