Syncware, Inc. d/b/a MAPP Trap ("MAPP Trap," "we," or "us") provides internet-based monitoring, merchant identification, and enforcement services to brand clients. This Privacy Policy describes how we collect, use, and protect information in connection with our services and website.
 

1. Information We Collect

 

We collect information only when you or your organization voluntarily provide it to us, including:

      • Business contact information (name, title, email address, phone number, mailing address)
      • Billing and payment information necessary to process service fees 
      • Account credentials for accessing our online portal
      • Communications you send us, including support inquiries


We also automatically collect standard technical data when you access our website or portal, including IP address, browser type, and access timestamps. This data is used solely for service operation and security purposes.

In performing monitoring services, MAPP Trap accesses only publicly available data, including marketplace and website listings, public government registries, and third-party business databases (such as state Secretary of State filings and business directory sources). No personal consumer information is collected, stored, or processed in connection with monitoring activities. MAPP Trap does not intentionally collect consumer purchase data or personal information related to retail transactions.

In connection with enforcement and compliance activities, MAPP Trap may collect and maintain contact information for marketplace sellers obtained from public sources or direct business communications. Such information is used solely to facilitate enforcement efforts on behalf of our clients and is subject to the same protections as all other information described in this policy.
 

2. How We Use Information

 

We use the information we collect to:

      • Deliver and administer our contracted services
      • Process payments and maintain account records
      • Respond to service inquiries and provide support
      • Communicate material service updates or changes
      • Comply with applicable legal obligations
 

We do not use client data for advertising, profiling, or any purpose unrelated to the services you have engaged us to perform.
 

3. Information Sharing

 

We do not sell, rent, or lease client information to third parties. We may share information only in the following limited circumstances:
 

      • With service providers (e.g., payment processors, hosting providers) who are contractually bound to use information only for the purpose of supporting our services
      • With outside counsel retained on behalf of a client in connection with enforcement actions, to the extent necessary to perform those services
      • When required by law, legal process, or to protect the rights and property of MAPP Trap or its clients
 

4. Data Security

 

We employ industry-standard security measures, including SSL encryption and access controls, to protect information from unauthorized access or disclosure. No transmission over the internet is completely secure, and we cannot guarantee absolute security. We will notify affected clients promptly in the event of a data breach affecting their information.

 

5. Data Retention

 

We retain client information for the duration of the applicable service agreement and for a reasonable period thereafter as required for legal, accounting, or business continuity purposes. Upon request following contract termination, we will delete or return client data in accordance with the terms of the applicable agreement.
 

6. Jurisdiction-Specific Rights

 

Depending on your location, you may have additional rights regarding your personal information:
 

California residents (CCPA): You have the right to know what personal information we collect, request deletion, and opt out of any sale of personal information. We do not sell personal information.
Canadian clients (PIPEDA): You have the right to access personal information we hold about you and to challenge its accuracy. Requests may be submitted using the contact information below.


7. Children

 

Our services are directed exclusively to business clients. We do not knowingly collect personal information from individuals under the age of 18.
 

8. Changes to This Policy

 

We may update this Privacy Policy from time to time. Material changes will be communicated to clients via the primary contact email on file. Continued use of our services following notice of a change constitutes acceptance of the updated policy.
 

9. Contact

 

Questions or requests regarding this Privacy Policy may be directed to:
 

Syncware, Inc. d/b/a MAPP Trap
Email: compliance@mapptrap.com

MAPP Trap is not a law firm and does not provide legal advice. Legal enforcement services are performed in coordination with independently retained outside counsel.