Articles

The Amazon Disruption (Essentials Magazine)

Jul 25, 2016

"No matter who you are, or what your business is, there will continue to be more market disruptions as time goes on. It’s a certainty. It’s Darwinian. And, as the theory of evolution states, it’s all about the survival of the fittest. In the case of the Amazon Disruption, the fittest will be those businesses that take the disruption seriously, study it, understand it then adopt whatever new business practices are necessary to stay alive."

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Amazon ASIN Anarchy

Apr 4, 2016

"Helping as many manufacturers to protect their brands as we do, we have seen many similarities in their desire to “clean up their Amazon.com channel.” Whether they have Minimum-Advertised-Pricing (MAP), Authorized Online Seller, Intellectual Property, Resale Pricing or other official policies, they all have one huge problem in common: multiple ASINs on..."

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MAPP: Minimum Advertised Pricing Policies

May 10, 2014

Evening the Playing Field Between Brick-and-Mortar and Online Retailers (SPECIALTY TOYS & GIFTS) - "If you’re in the manufacturing/retail world, then you know all about Minimum Advertised Pricing Policies, aka “MAPP.” The standard rationale is that in order to better protect their brands from price erosion, and their brick-and-mortar stores from “free-riding” Internet sellers and dwindling profit margins, manufacturers are creating policies that..."

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Control Your Brand (Toys & Family Entertainment)

Feb 12, 2013

"Consumers are flocking to the internet to shop. According to the U.S. Department of Commerce, third quarter 2012 online sales reached $56.99 billion, which is up 17.3 percent from the same period one year ago..."

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