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Guides & Tips

Learn about MAP policies, best practices and more.

Guides & Tips

MSRP vs MAP

"Determining the correct retail price for a product is extremely important. Too high and nobody may buy it. Too low and it may be viewed as a..."

  • Topic: MAP Pricing

Guides & Tips

HOW TO WRITE A MAP VIOLATION NOTICE

"If Thomas Jefferson was writing a MAP policy, it might begin with the words, “All violators are treated equal.” That's because T.J. knows that all sellers must be treated..."

  • Topic: MAP Policies

Guides & Tips

MAP PRICING: WHAT IS A MAP POLICY & WHY DOES YOUR BRAND NEED ONE?

“Brands love ecommerce. But as this reinvention of retail evolves, many of those brands have discovered it's a double-edged sword. One side…”

  • Topic: MAP Policies

Guides & Tips

HOW TO CREATE A MAP PRICING POLICY

“A good MAP policy should be user-friendly and easy to understand. And it should cover the following points…”

  • Topic: MAP Pricing

Guides & Tips

MAP PRICING STRATEGIES: HOW TO CHOOSE THE RIGHT MAP PRICE

“There have been many articles written about the how’s and why’s of minimum advertised price policies. Very little, however, has been discussed about how a brand should choose the right MAP prices…”

  • Topic: MAP Pricing

Guides & Tips

HOW TO ENFORCE MAP PRICING ON AMAZON

"According to Jeff Bezos, the driving ethos behind the ecommerce behemoth’s success is being 100%..."

  • Topic: MAP Enforcement on Amazon

Guides & Tips

MAP VIOLATION ENFORCEMENT: HOW TO ENFORCE YOUR MAP POLICY

"Implementing a minimum advertised price policy (aka MAPP) can seem daunting. While there are specific legal implications..."

  • Topic: MAP Enforcement

Guides & Tips

HOW TO IDENTIFY & STOP UNAUTHORIZED SELLERS FROM RUINING YOUR BRAND

“On the surface it would seem like having a lot of online stores selling a brand’s products is a great thing. More sellers, means…”

  • Topic: Unauthorized Sellers

Guides & Tips

BRANDS BEWARE: TOP 10 ONLINE SELLER RED FLAGS

“As more consumers fall in love with the convenience and ease of shopping online, the increased demand has caused rapid growth in the number of online sellers. For brands this can…”

  • Topic: Unauthorized Sellers

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