Learn about MAP policies, best practices and more.
Brands must balance short-term profits with long-term equity by considering discounts' impact on perception, pricing, and distribution strategy.
Implementing MAP holidays can give brands and their resellers the opportunity to capture a larger share of the market, which could mean higher profits for all parties involved.
There’s no better way to successfully enforce a policy than to build a strong foundation of mutual respect and understanding among all of the involved parties.
An authorized reseller program is an agreement between a brand and its resellers that allows the sellers to distribute products in exchange for certain benefits.
Amazon-provided discounts can pose a challenge to MAP enforcement efforts, as resellers might unintentionally violate MAP without realizing it. What can you do?
When a brand opens up its DTC channel, it gives itself a direct presence alongside resellers, making the brand more visible to customers and sales partners.
If unauthorized sellers are using your marketing materials, you can file a DMCA takedown notice for copyright infringement to pull down the offending content.
Successful brands see a benchmark 75% reduction in MAP violations by known, authorized sellers by month three, and near full compliance within six months.
Brands may face challenges identifying their sellers when trying to enforce their online policies. Learn some identification tips for your unknown sellers here.