Learn about MAP policies, best practices and more.
"Determining the correct retail price for a product is extremely important. Too high and nobody may buy it. Too low and it may be viewed as a..."
"If Thomas Jefferson was writing a MAP policy, it might begin with the words, “All violators are treated equal.” That's because T.J. knows that all sellers must be treated..."
“Brands love ecommerce. But as this reinvention of retail evolves, many of those brands have discovered it's a double-edged sword. One side…”
“A good MAP policy should be user-friendly and easy to understand. And it should cover the following points…”
“There have been many articles written about the how’s and why’s of minimum advertised price policies. Very little, however, has been discussed about how a brand should choose the right MAP prices…”
"According to Jeff Bezos, the driving ethos behind the ecommerce behemoth’s success is being 100%..."
"Implementing a minimum advertised price policy (aka MAPP) can seem daunting. While there are specific legal implications..."
“On the surface it would seem like having a lot of online stores selling a brand’s products is a great thing. More sellers, means…”
“As more consumers fall in love with the convenience and ease of shopping online, the increased demand has caused rapid growth in the number of online sellers. For brands this can…”