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Guides & Tips

Learn about MAP policies, best practices and more.

Guides & Tips

Beyond Profits: Why Brands Need to Consider More Than Just Margins

Brands must balance short-term profits with long-term equity by considering discounts' impact on perception, pricing, and distribution strategy.

  • Topic: MAP Enforcement

Guides & Tips

MAP Policies and Holiday Sales: The Discount Dilemma

Implementing MAP holidays can give brands and their resellers the opportunity to capture a larger share of the market, which could mean higher profits for all parties involved.

  • Topic: MAP Policies

Guides & Tips

Building Strong Relationships with Authorized Resellers: The Key to MAP Compliance and More

There’s no better way to successfully enforce a policy than to build a strong foundation of mutual respect and understanding among all of the involved parties.

  • Topic: MAP Compliance

Guides & Tips

How to Set Up an Authorized Reseller/Dealer Program

An authorized reseller program is an agreement between a brand and its resellers that allows the sellers to distribute products in exchange for certain benefits.

  • Topic: MAP Policies

Guides & Tips

What To Do When An Amazon Discount Causes a Reseller to Violate MAP Without their Knowledge

Amazon-provided discounts can pose a challenge to MAP enforcement efforts, as resellers might unintentionally violate MAP without realizing it. What can you do?

  • Topic: MAP Enforcement

Guides & Tips

Can Selling Direct-to-Consumer Improve MAP Compliance?

When a brand opens up its DTC channel, it gives itself a direct presence alongside resellers, making the brand more visible to customers and sales partners. 

  • Topic: MAP Compliance

Guides & Tips

How to Get Online Content Taken Down for Copyright Infringement

If unauthorized sellers are using your marketing materials, you can file a DMCA takedown notice for copyright infringement to pull down the offending content.

  • Topic: Unauthorized Sellers

Guides & Tips

How Long Does it Take to See Results After Implementing a Minimum Advertised Pricing Policy?

Successful brands see a benchmark 75% reduction in MAP violations by known, authorized sellers by month three, and near full compliance within six months.

  • Topic: MAP Policies

Guides & Tips

Fifteen Tips to Help Identify Unknown Sellers

Brands may face challenges identifying their sellers when trying to enforce their online policies. Learn some identification tips for your unknown sellers here.

  • Topic: Unauthorized Sellers

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