Maintain healthy margins with MAP

Creating and monitoring a Minimum Advertised Pricing Policy allows a manufacturer to maintain its brand integrity and online distribution. The manufacturer should immediately let all of its retailers know the policy was implemented and make sure to let violators know they’ve been identified. Adhering to the MAPP is a way for all retailers to feel confident that the manufacturer has their back, and allows them to maintain healthy margins while continuing to sell high-quality, innovative products.

Maintain healthy margins with MAP

Is MAP an illegal price-fixing scheme?

It tells them the lowest price at which they may “advertise” the product. This was clearly recognized in the Leegin Creative Leather Products, Inc. v. PSKS, Inc., 551 U.S. 877 (2007) case, wherein the Supreme Court overruled a century-old precedent and held that minimum resale price maintenance (RPM) is not technically illegal under Section 1 of the Sherman Act and should instead be subject to the antitrust rule of reason (which requires a case-by-case analysis).

Manufacturers have also adopted many different types of online merchant policies to help them maintain the integrity of their brands. These policies include, but are not limited to: MAP (Minimum Advertised Pricing), Intellectual Property Use, Authorized Reseller and more. But no matter what your policy is, there’s no point in having one if you don’t monitor, identify and enforce.

Is MAP an illegal price-fixing scheme?

Let them know you're watching!

It's all good and fine to have a policy, but if you don't enforce it then what's the point? Merchants respond when they know they're being monitored. They will also appreciate that you're taking steps to stabilize your brand.

Notifying merchants that they are violating is essential to maintaining a healthy brand. But creating, sending and tracking those emails is impossible to do on your own. MAPP Trap Enforcement lets you create your own email templates that will do all the work for you.

Learn more about MAPP Trap's policy enforcement features

Let them know you're watching!
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Automated Process

"Our time dedicated to enforcing MAP has literally been cut in half since we migrated from a manual process to the automated process and we have gained more control of the pricing of our products."


Ciara Rossum, MAP Enforcement Manager, Roommates
Accurate Data

“After reviewing many leading MAP enforcement solutions, MAPP Trap was the only service we found that provides tangible and accurate data for our industry. We are able to use the information gathered by MAPP Trap to quickly identify MAP violators and take swift action. This saves us time, money and most of all, helps us protect our brand and our marketplace.”


Scott Freiman , Business Development Liaison, ICA Health