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MAP Policies

Guides & Tips

Why Your Brand Needs a MAPP Company

Minimum advertised price policy (MAPP) is the glue that holds the economy of your business together, and a bussdness that operates without a MAPP company faces serious risk.

  • Topic: MAP Policy

Guides & Tips

MAP Policies and Holiday Sales: The Discount Dilemma

Implementing MAP holidays can give brands and their resellers the opportunity to capture a larger share of the market, which could mean higher profits for all parties involved.

  • Topic: MAP Policies

Guides & Tips

How to Create an Effective Authorized Reseller Program (ARP): 5 Tips for Success

Building and maintaining a strong network of Authorized Reseller Partners can ensure that consumers purchase your products from companies that reflect your values.

  • Topic: Authorized Resellers

Guides & Tips

8 Reasons to Not Depend on Retailers to Enforce MAP Policies

MAP policies help ensure that products are consistently priced online, preserving brand reputation and value, but relying on retailers to enforce these policies is risky.

  • Topic: MAP Policies

Guides & Tips

How to Handle Requests for Exceptions to Your Reseller Pricing Policy

Navigating pricing policy complexities, brands face managing exceptions. When resellers request Minimum Advertised Price (MAP) policy exceptions, careful handling is key.

  • Topic: Pricing Policies

Guides & Tips

How to Set Up an Authorized Reseller/Dealer Program

An authorized reseller program is an agreement between a brand and its resellers that allows the sellers to distribute products in exchange for certain benefits.

  • Topic: MAP Policies

Guides & Tips

Can Selling Direct-to-Consumer Improve MAP Compliance?

When a brand opens up its DTC channel, it gives itself a direct presence alongside resellers, making the brand more visible to customers and sales partners. 

  • Topic: MAP Compliance

Guides & Tips

The Complete Guide to MAP Compliance

Brands create minimum advertised price policies (also known as MAP policies) for many reasons. Detailing best practices and why compliance is important, this guide covers it all.

  • Topic: Map Policies

Guides & Tips

Does Implementing MAPP Help or Hurt Sales?

In this article, we review the main objectives of a MAP pricing strategy to determine if it helps or hurts your brand's sales. Read on to learn more. 

  • Topic: MAP Policies

Guides & Tips

Must-Haves and Best Practices for Creating Your MAP Policy

Besides the potential liabilities of writing a MAP policy that hasn’t been reviewed by a lawyer, there is no one-size fits all policy. Read on for more details.

  • Topic: Creating Your Map Policy

Guides & Tips

Should You Treat iMAP Differently Than a Traditional MAP Policy?

Brands have different, nuanced approaches to MAP Policies that have caused some confusion. The distinctions between MAP and iMAP policies are laid out in this article.

  • Topic: MAP Policies

Guides & Tips

Should You Include All Products in a MAP Policy

There are many things a brand should consider when planning to implement a minimum advertised pricing policy (MAPP). A frequently overlooked question: “Should we MAPP all of our products?”

  • Topic: MAP Policies

Guides & Tips

3 Ways MAP Policies Benefit Manufacturers

The faster the technology and consumer adoption of eCommerce evolves, the more important it is for brand-owners to adopt and enforce minimum advertised price policies (MAPP).

  • Topic: MAP Policy

Guides & Tips

How to Write a MAP Violation Notice

"If Thomas Jefferson was writing a MAP policy, it might begin with the words, “All violators are treated equal.” That's because T.J. knows that all sellers must be treated..."

  • Topic: MAP Policies

Guides & Tips

MAP Violation Enforcement: How to Enforce Your MAP Policy

"Implementing a minimum advertised price policy (aka MAPP) can seem daunting. While there are specific legal implications..."

  • Topic: MAP Enforcement

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  • MAP Enforcement
  • MAP Policies
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Topics

  • MAP Pricing
  • MAP Enforcement
  • MAP Policies
  • MSRP
  • Unauthorized Sellers

Chat with us

  •   303.670.5111
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