Amazon-provided discounts can pose a challenge to MAP enforcement efforts, as resellers might unintentionally violate MAP without realizing it. What can you do?
When a brand opens up its DTC channel, it gives itself a direct presence alongside resellers, making the brand more visible to customers and sales partners.
If unauthorized sellers are using your marketing materials, you can file a DMCA takedown notice for copyright infringement to pull down the offending content.
Successful brands see a benchmark 75% reduction in MAP violations by known, authorized sellers by month three, and near full compliance within six months.
Brands may face challenges identifying their sellers when trying to enforce their online policies. Learn some identification tips for your unknown sellers here.
It's important to have good online exposure to ensure that your products are meeting brand standards. Read more about managing relationships with online merchants.
In today’s business world, it's simply impossible to stay competitive without a strong online presence. While it’s great to have products sold on reputable e-commerce sites, you also need to ensure they are playing by your rules.
Brands create minimum advertised price policies (also known as MAP policies) for many reasons. Detailing best practices and why compliance is important, this guide covers it all.
E-commerce is a crowded space. By some estimates there are between 12 million and 24 million online sellers worldwide.