MAP Pricing

This guide will break down the specific considerations for maintaining brand integrity in key markets around the world. We'll analyze the legal frameworks of North America, the European Union, and Asia-Pacific & Oceania.

• Topic: MAP Pricing

As more resellers flood the online market, the threat to your brand integrity rises. By adding MAP monitoring software to your quiver of brand protection tools, you can easily keep tabs on pricing violations and snuff them out before they harm your reputation, erode trust, or cost you loyalty.

• Topic: MAP Pricing

You can pour time and resources into your marketing strategy, but unauthorized sellers, gray-market listings, and price-slashing resellers create chaos that threaten to unravel your efforts. The ripple effect touches all four Ps of marketing: product, price, place, and promotion.

• Topic: MAP Pricing

Changes in U.S. trade policy, particularly regarding tariffs and the elimination of the de minimis exemption, directly impact businesses with international supply chains. Learn how to protect profitability and deter unauthorized sellers.

• Topic: MAP Pricing

Ever wonder why your products sometimes show a discount on Google Shopping, even though you’re not offering one? This can cause unintended MAP violations and create unnecessary headaches for everyone (retailers, brands, and consumers).

• Topic: MAP Pricing

E-commerce is a crowded space. By some estimates there are between 12 million and 24 million online sellers worldwide.

• Topic: MAP Pricing

Price transparency, especially through MAP and MSRP, holds significant influence over customer perception and trust. 

• Topic: MAP Pricing

Uncover insights on MAP pricing's legality, obstacles, and benefits for brand image protection, fair competition, and enhanced customer services.

• Topic: MAP Pricing

Successful brands see a benchmark 75% reduction in MAP violations by known, authorized sellers by month three, and near full compliance within six months.

• Topic: MAP Policies

In today’s business world, it's simply impossible to stay competitive without a strong online presence. While it’s great to have products sold on reputable e-commerce sites, you also need to ensure they are playing by your rules.

• Topic: MAP Pricing

A proper product pricing strategy is essential to every aspect of the product supply chain. Whether it’s a factory providing the cost of goods, the manufacturer setting the wholesale cost and suggested retail price, or the retailer selling the goods, everyone is affected.

• Topic: MAP Pricing

“There have been many articles written about the how’s and why’s of minimum advertised price policies. Very little, however, has been discussed about how a brand should choose the right MAP prices…”

• Topic: MAP Pricing