MAP Pricing

Price transparency, especially through MAP and MSRP, holds significant influence over customer perception and trust. 

• Topic: MAP Pricing

E-commerce is a crowded space. By some estimates there are between 12 million and 24 million online sellers worldwide.

• Topic: MAP Pricing

Uncover insights on MAP pricing's legality, obstacles, and benefits for brand image protection, fair competition, and enhanced customer services.

• Topic: MAP Pricing

Successful brands see a benchmark 75% reduction in MAP violations by known, authorized sellers by month three, and near full compliance within six months.

• Topic: MAP Policies

In today’s business world, it's simply impossible to stay competitive without a strong online presence. While it’s great to have products sold on reputable e-commerce sites, you also need to ensure they are playing by your rules.

• Topic: MAP Pricing

A proper product pricing strategy is essential to every aspect of the product supply chain. Whether it’s a factory providing the cost of goods, the manufacturer setting the wholesale cost and suggested retail price, or the retailer selling the goods, everyone is affected.

• Topic: MAP Pricing

“There have been many articles written about the how’s and why’s of minimum advertised price policies. Very little, however, has been discussed about how a brand should choose the right MAP prices…”

• Topic: MAP Pricing