Unauthorized
Sellers

When it comes to online brand protection, there are two proven strategies (of many) - MAP and ARP. Brands usually adopt both, but what are they and what do they protect?

• Topic: Unauthorized Sellers

Cease and desist letters to unauthorized sellers are key to protecting your brand and IP rights, though there are some pros and cons to consider.

• Topic: Unauthorized Sellers

Understanding the implications of the First Sale Doctrine, its limitations, and methods to navigate it are crucial for protecting your brand on Amazon.

• Topic: Unauthorized Sellers

If unauthorized sellers are using your marketing materials, you can file a DMCA takedown notice for copyright infringement to pull down the offending content.

• Topic: Unauthorized Sellers

Brands may face challenges identifying their sellers when trying to enforce their online policies. Learn some identification tips for your unknown sellers here.

• Topic: Unauthorized Sellers

In today’s world of ecommerce, it's common across all industries for brands to find resellers with whom they have no relationship listing their products.

• Topic: Unauthorized Sellers

If your products are sold online, the odds are that you’ve got a number of sellers you don’t know. Not only are they unauthorized but you don’t even know how they got inventory. At MAPP Trap we call them “Ghost Sellers,” and they can hurt a brand in many different ways. 

• Topic: Unauthorized Sellers

“On the surface it would seem like having a lot of online stores selling a brand’s products is a great thing. More sellers, means…”

• Topic: Unauthorized Sellers

“As more consumers fall in love with the convenience and ease of shopping online, the increased demand has caused rapid growth in the number of online sellers. For brands this can…”

• Topic: Unauthorized Sellers