Minimum Advertised Price (MAP) policies and authorized reseller strategies are the cornerstones of modern brand protection. They're the digital ramparts that keep your products safe from price erosion while protecting your brand's reputation.
Discover how objectives, strategy, and tactics unite to protect your brand online.
Maintaining brand integrity and profitability is paramount. One of the biggest challenges facing brands is enforcing Minimum Advertised Price (MAP) policies.
Learn how to create a strategic authorized reseller agreement and effectively enforce MAP policy for your brand.
One of the most effective strategies to achieve this and protect your bottom line is through rigorous MAP monitoring, also known as MAP price monitoring.
Implementing MAP policies is a great way to enforce pricing integrity across your e-commerce brand, and it’s recommended that all companies selling online have a MAP strategy in place.
Discover the power of MAPP Trap in automating MAP policy enforcement. Learn the 5-step guide to streamline your process, save time, and safeguard your brand's integrity effortlessly.
Ecommerce is vast, with Amazon as one piece. Brands need more than pricing for consistent representation; they must see the whole digital landscape.
Ecommerce growth underscores the need for brand compliance. With digital market complexities, ML and AI are pivotal for brand integrity and ROI.
In today's competitive marketplace, the right pricing strategy is essential. Enter Big Data, a vast reservoir of digital insights.
Building brands involves challenges like product development, marketing, and sales. Protecting brand value requires focused thinking and decision-making.
Performing due diligence before partnering with authorized sellers is crucial to protect your brand's value, integrity, and MAP policy compliance.
In today's dog-eat-dog retail world, new brands often struggle to get sales reps, attain shelf spaceshelf-space and compete against bigger, well-established players.
Brands must balance short-term profits with long-term equity by considering discounts' impact on perception, pricing, and distribution strategy.
There’s no better way to successfully enforce a policy than to build a strong foundation of mutual respect and understanding among all of the involved parties.
Amazon-provided discounts can pose a challenge to MAP enforcement efforts, as resellers might unintentionally violate MAP without realizing it. What can you do?
It's important to have good online exposure to ensure that your products are meeting brand standards. Read more about managing relationships with online merchants.
Are there benefits to identifying your "first violator" versus simply enforcing the policy on every violator evenly and not worrying about who violated first?
Depending on your objectives while enforcing MAPP, many sellers may be noise and should either be ignored, or be dealt with in an entirely different way.
While MAPP is one of the most powerful brand protection strategies you can employ against price erosion, it’s an unfortunate fact that they don’t always work. But why?
The people that enforce a brand's MAP policy can vary, but at the very least, brands enforcing MAP Policies should make sure certain personnel are involved.
Okay, you’ve got buy-in from the whole company to finally enforce your MAP Policy. That’s great. Merchant identification is vital to the successful enforcement of Minimum Advertised Price Policies (MAPP).
Your company has finally decided to adopt and enforce a minimum advertised price policy. Perhaps your reason was the unlevel playing field between eCommerce and brick-and-mortar stores.
"According to Jeff Bezos, the driving ethos behind the ecommerce behemoth’s success is being 100%..."