It's important to have good online exposure to ensure that your products are meeting brand standards. Read more about managing relationships with online merchants.
In today’s business world, it's simply impossible to stay competitive without a strong online presence. While it’s great to have products sold on reputable e-commerce sites, you also need to ensure they are playing by your rules.
Brands create minimum advertised price policies (also known as MAP policies) for many reasons. Detailing best practices and why compliance is important, this guide covers it all.
E-commerce is a crowded space. By some estimates there are between 12 million and 24 million online sellers worldwide.
In today’s world of ecommerce, it's common across all industries for brands to find resellers with whom they have no relationship listing their products.
In this article, we review the main objectives of a MAP pricing strategy to determine if it helps or hurts your brand's sales. Read on to learn more.
Besides the potential liabilities of writing a MAP policy that hasn’t been reviewed by a lawyer, there is no one-size fits all policy. Read on for more details.
Are there benefits to identifying your "first violator" versus simply enforcing the policy on every violator evenly and not worrying about who violated first?
Depending on your objectives while enforcing MAPP, many sellers may be noise and should either be ignored, or be dealt with in an entirely different way.