"Your brand’s profitability and reputation depend on consistent pricing across all online channels. But in the competitive e-commerce arena, a single price drop can trigger a race to the bottom, devaluing your brand and eroding profit margins."
Enter Compliance Pro.

MAPP Trap’s advanced reseller price compliance tool is a visualization and reporting suite built to give you deep insights into MAP enforcement, pricing trends, and seller behavior. It transforms raw data into a compelling story, allowing you to custom-build timelines, compare critical metrics, and demonstrate the effectiveness of your policy.




Time View: See Your Progress Over Time

How are your enforcement efforts performing? It can be difficult to demonstrate the real impact of your hard work, but the Time View makes it simple. This feature visualizes how compliance and violation trends evolve across time, allowing you to clearly see the results of your actions. It's an essential tool for telling a compelling story about your policy's effectiveness and showing stakeholders the value of your work.
 
  • Track key metrics: Monitor trends in violating listings, violating merchants, and compliant merchants.
  • Compare datasets: Isolate data by search domain or merchant classification to identify problem areas.
  • Tell a clear story: Show stakeholders the direct results of your MAP enforcement. Add data labels and isolate single domains for a cleaner, mor4e focused presentation.
  • Identify inflection points: Pinpoint exactly when your enforcement efforts began to succeed and lines crossed, showing a reduction in violations.
 
Advanced Use: Export visuals as images or PDFs for easy sharing in presentations and reports.
Time View: See Your Progress Over Time



SKU View: The "God's View" of Pricing

Imagine having a complete, day-by-day picture of every seller and their pricing for a specific product. The SKU View provides exactly that, giving you a granular look into who is selling your product and for how much. This level of detail is a major asset for any brand seeking to understand and control its pricing across the online channel.
  • Filter with precision: Drill down by pricing status—Below MAP, At MAP, or Above MAP.
  • Uncover anomalies: Use this view to quickly identify consistent violators, gray market sellers, and unexpected pricing drops.
  • View merchant data: Click on any merchant to view their profile and historical listings.
 
Strategic Tip: Use filters to cut out the noise and focus on sellers or domains that are most critical to your brand's pricing health. This is your go-to report for a product-level deep dive.



Price Match: Identify the First Offender

When one reseller drops their price, others often follow, creating a damaging cascade effect that can quickly devalue your products. Price Match helps you stop this chain reaction before it spirals. This feature helps you identify this price-following behavior and pinpoint the first seller to drop their price, allowing you to act quickly and decisively.
  • Set a baseline: Choose a key seller and see who is matching their price.
  • Uncover the trigger: Easily identify the first seller to drop their price, allowing you to prioritize your enforcement actions with surgical precision.
  • Analyze trends: Compare pricing trends over 30, 60, or 90 days.
 
Strategic Use: This feature is a game-changer for enforcement prioritization. By addressing the root cause, you can stop the domino effect of price erosion.



Price View: Visualize Price Stability

A consistent price tells a story of quality and brand value. With the Price View, you can track the daily pricing behavior of a single product across multiple domains in one simple graph. This provides a clear, visual representation of how well your brand is maintaining price stability, allowing you to quickly spot any pricing instability and share the impact of your enforcement efforts.
  • Visualize stability: See how your product's price holds up across major marketplaces and individual retailers.
  • Compare to MAP: The baseline MAP price is clearly plotted in black, so you can see actual price points plotted against your policy.
  • Identify patterns: Spot synchronized pricing patterns or sudden spikes in pricing.
 
Strategic Tip: Use this view to visualize and share the impact of your MAP enforcement efforts, proving that your work is paying off.

Maintain Reseller Price Compliance with MAPP Trap

Compliance Pro is a powerful addition to the MAPP Trap platform, giving you the tools to not only monitor and enforce your policy but also to gain a deeper understanding of your online channel.

Don’t let your brand's value be determined by a race to the bottom. With MAPP Trap and Compliance Pro, you can maintain a level playing field, protect your margins, and keep your brand's story on track.