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Hosted by Ron Solomon, CEO of MAPP Trap, Legal Briefs explores specific areas of brand protection and enforcement with consumer product manufacturer attorney, Jeremy Richardson, Esq., a partner in the New York office of Freeborn & Peters. Jeremy's practice focuses on consumer product manufacturers. He leads Freeborn's Consumer Products Industry team and is a member of the firm's Litigation and Intellectual Property Practice groups.

Legal Briefs #1 - Is MAPP a Policy or an Agreement?

Episode One explores the difference between a MAP Policy and a MAP Agreement. Do brands need to get signatures from their customers?

Legal Briefs #2 - Authorized Seller Agreements

Episode Two discusses Reseller Agreements and how unauthorized sellers can be held accountable even after evoking the First Sale Doctrine?

Legal Briefs #3 - MAP Policy Enforcement Strategies

Episode Three discusses the nuance of enforcement actions. Are warnings a good strategy? Should they immediately suspend violating sellers? Or should a brand employ a graduated cut-off?

Legal Briefs #4 - Selective MAPP Enforcement



Episode Four reveals if a brand has to enforce their policy in exactly the same way with all of their resellers. You may THINK you know the answer but guess what?

Legal Briefs #5 - Selective MAPP Pricing



Episode Five answers questions about the actual price used for a minimum advertised price policy. Should MAP be MSRP? Can a brand enforce different MAPP prices for different sellers? Is it even legal?

Legal Briefs #6 - First Sale Doctrine



Episode Six explains the First Sale Doctrine. How can a brand contest a seller's argument that they own the product so they can do whatever they want with it?

Legal Briefs #7: MAP Policy Must-Haves

Episode Seven reviews why there is no one-size fits all MAP Policy. Penalties could be different. Some could include shipping in the total advertised price, others not. Some do or don't include bundling, listings that say 10% off, MAP holidays, etc. But there ARE certain terms that ALL MAP Policies should have. What are those?

Legal Briefs #8: Digital Millennium Copyright Act



Episode Eight explores how brands can use the Digital Millennium Copyright Act (DMCA) to help stop unauthorized and unknown online merchants from selling their products. Can it be used on Amazon and Walmart? Can you go to a domain registrar? What can be done if a merchant ignores the brand’s efforts?

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