Podcasts that explore specific strategies and tactics used by brands to protect their pricing, distribution and intellectual property.
Hosted by Ron Solomon, CEO of MAPP Trap, Legal Briefs explores specific areas of brand protection and enforcement with consumer product manufacturer attorney, Jeremy Richardson, Esq., a partner in the New York office of Freeborn & Peters. Jeremy's practice focuses on consumer product manufacturers. He leads Freeborn's Consumer Products Industry team and is a member of the firm's Litigation and Intellectual Property Practice groups.
Episode One explores the difference between a MAP Policy and a MAP Agreement. Do brands need to get signatures from their customers?
Episode Two discusses Reseller Agreements and how unauthorized sellers can be held accountable even after evoking the First Sale Doctrine?
Episode Three discusses the nuance of enforcement actions. Are warnings a good strategy? Should they immediately suspend violating sellers? Or should a brand employ a graduated cut-off?