Protect your online brand from dilution and confusion

Many companies have a distribution strategy that’s in-line with their brand perception. The types and number of retail doors where your products are available can be very important. Companies select merchants they can work with and trust to honor warranties, take returns and convey the brand message.

You wouldn’t expect to buy a Mercedes Benz at Walmart would you?!

In the brick-and-mortar world, this strategy is fairly simple. Not so with the internet. Besides hyper-discounting, many online merchants post bad images, use terrible product copy or, even worse, sell counterfeits of your products. Over-distribution, hyper-discounting and bad messaging can kill your specialty brand.

Protect your online brand from dilution and confusion

What can you do about it?

Protect your brand with MAPP Trap. It's up to you to mitigate and manage your brand across all digital channels. MAPP Trap makes it easy with 24-hour monitoring of who, what and where your products are being sold online. MAPP Trap provides time-stamped screenshots of every violation and the most respected reseller database in the industry, providing full transparency into exactly who to contact. Our Enforcement Wizard automates the enforcement process saving you time, money and, most importantly, your brand's reputation.

Learn more about our monitoring, identification and enforcement features.

What can you do about it?