MAPP Trap is pleased to announce that Chris Gibbins has joined the company as Director of Complete Compliance, MAPP Trap's high-touch, fully managed brand protection service.
For brands looking for more than data and software, MAPP Trap's white-glove program handles strategy, enforcement execution, reporting, and the client relationship from end to end. Chris will lead that program, bringing with him over 30 years of experience in the consumer goods and electronics industries, with deep expertise in brand protection, intellectual property enforcement, and marketplace compliance.
Most recently, Chris served as Senior Brand Protection Manager at Goorin Bros., where he built and led a global enforcement program from the ground up, removing nearly 200,000 infringing listings representing more than $15 million in counterfeit goods, expanding trademark and copyright portfolios across multiple jurisdictions, and coordinating with law enforcement, customs agencies, and outside counsel on international investigations and seizures. Before that, he spent years as an independent brand protection consultant, helping companies across industries identify risk, design enforcement strategies, and protect their intellectual property.
In this age of ecommerce, brands must control their distribution channels to fully protect brand equity and profit margins. While MAPP Trap offers industry-leading tools to
police ecommerce, identify online merchants, and automate enforcement actions, many clients lack the internal resources and expertise to create and enforce the
necessary policies in the first place.
Complete Compliance was built to answer that gap, and as Director, Chris will partner with clients to hone their objectives and policies, design effective enforcement strategies, oversee
MAP policy compliance and unauthorized seller programs, and administer MAPP Trap's proprietary
automated enforcement platform to ensure every brand partner sees measurable, reportable results.
"Chris is exactly the kind of guy this role demands," said Ron Solomon, President/Founder of MAPP Trap. "He's been in the trenches, running real enforcement programs, managing complex client relationships, and delivering outcomes. Our brand partners are going to feel the difference immediately."
"I've known Ron and the MAPP Trap team for nearly seven years, and throughout that time, I've always considered MAPP Trap to be a leader in MAP compliance and unauthorized seller enforcement," said Chris Gibbins, Director of Complete Compliance. "I'm excited to join the team and bring my brand-owner perspective and global brand protection experience to help our brand partners strengthen their enforcement strategies and deliver even stronger results."
If your brand has been looking for a partner that does the work for you,
let's have that conversation. Welcome to the team, Chris.