Evergreen, CO – January 1, 2026 – MAPP Trap, an eCommerce compliance and brand protection platform, today announced its merger with Syncware, a wholesale automation leader supporting multi-channel consumer product brands.
The merger brings together MAPP Trap’s SaaS solutions for MAP monitoring, unauthorized seller enforcement, and brand integrity with Syncware’s wholesale order automation and integration engine.
Syncware was founded in 2006 to streamline order flow in the wholesale ecosystem. The company entered a new phase of growth in 2022 when Gregg Greenberg became CEO. A long-time Syncware customer through his role as Co-CEO of Sok-it, Greenberg recognized the platform’s potential to serve as a core operating layer for brands managing increasingly complex wholesale and retail channels.
Under his leadership, Syncware processed more than 4 million orders and $1.7 billion in gross merchandise value in 2025.
“This combination strengthens our ability to support brands as eCommerce becomes more complex,” said Ron Solomon, Founder of MAPP Trap. “We will continue delivering the same service and expertise our clients rely on, while expanding the tools available to help them protect pricing, distribution, and brand integrity.”
Continuity of Service and Expanded Capabilities
MAPP Trap will continue operating as an independent business unit, ensuring continuity for existing clients. Customers will work with theThe same leadership team, staff, and service model.
The combination also introduces new capabilities for MAPP Trap clients, including:
- Enhanced Integration: Access to Syncware’s 200+ integrations and full EDI support
- Proven Scale: A platform trusted by hundreds of consumer product brands worldwide
- Automated Wholesale Workflows: Streamlined order and fulfillment operations across B2B channels
“Brands face unprecedented challenges protecting margins while managing multi-channel commerce,” said Gregg Greenberg, CEO of Syncware. “MAPP Trap’s enforcement expertise, combined with our automation platform, creates a more complete operating system for modern wholesale and eCommerce.”
About Syncware
Syncware is a wholesale automation platform built for multi-channel consumer product brands. The company connects more than 200 systems, integrating order sources with fulfillment and ERP workflows through full EDI support. Syncware eliminates manual entry, reduces operational friction, and helps brands scale efficiently. Customers include Hachette Books, Chez Gagné, and many others.
For more information, visit www.syncware.com
About MAPP Trap
MAPP Trap helps brands defend pricing policies, address unauthorized sales, and protect intellectual property online. Combining advanced monitoring technology with expert guidance, MAPP Trap delivers measurable improvements in compliance while strengthening relationships with authorized sellers.
For more information, visit www.mapptrap.com , call 303-670-5111, or email ron@mapptrap.com.