FOR INFORMATION CONTACT:

MAPP Trap
Ron Solomon
303-670-5111 or ron@mapptrap.com

MAPP Trap Introduces SafeSeller Guide: Helping Brands Show “Where NOT to Buy”

 

New Tool Simplifies Unauthorized Seller Management and Protects Consumers

Evergreen, CO (January 13, 2025) - MAPP Trap, a trusted leader in brand protection, is excited to announce the launch of the SafeSeller Guide. This practical solution that helps brands highlight unauthorized sellers and warn consumers about where not to buy, offering a valuable tool in unauthorized seller management.

Brands that educate their customers about safe retailers can significantly strengthen trust and loyalty. Research shows that consumers are more likely to stay loyal to companies that protect them from buying inauthentic products. Proactively revealing authorized sellers and explaining potential risks reinforces the brand’s commitment to quality and integrity.

Maintaining a list of unauthorized sellers on their websites is challenging. It’s a manual, time-consuming process that requires continuous updating. The SafeSeller Guide takes the burden off brands by automating the process, ensuring that the information is accurate and up-to-date through integration with MAPP Trap’s platform.

“Most brands already have some kind of a ‘Where to Buy’ section on their website,” said Ron Solomon, CEO of MAPP Trap. “But customers also need to know where NOT to buy. The SafeSeller Guide makes it easy for companies to share this critical information without having to do the heavy lifting themselves.”

What the SafeSeller Guide Does:

·         Exposes Unauthorized Sellers: The Guide reveals unauthorized sellers and explains the risks associated with buying from them; such as counterfeit products, lack of warranties, or mishandled goods.

·         Automates Updates: Synced directly with MAPP Trap’s platform, the list of unauthorized sellers is always accurate and requires minimal effort from the brand.

·         Customizes for Each Brand: The Guide is fully customizable to align with a brand’s website design and messaging, including links to policies, warranties, and more.

·         Empowers Customers: By proactively sharing where not to buy, brands can educate and protect their customers, building stronger trust and loyalty.
 

Brands like Earthbath have already started using the SafeSeller Guide. By linking it to their "Find a Store" page, they’ve created an easy way to show authorized retailers and warn against unauthorized ones. That seemingly small act, reinforces their commitment to protecting their customers and authorized sellers.

The SafeSeller Guide simplifies what used to be a daunting task for brands while helping consumers make better purchasing decisions. It’s another way MAPP Trap is helping brands take control of their online presence and protect their customers.

About MAPP Trap

MAPP Trap is a leader in eCommerce compliance, defending brands against unauthorized sales and protecting intellectual property. Combining advanced technology with expert guidance, MAPP Trap helps brands uphold pricing policies, remove unauthorized sellers, and maintain their market position. Serving businesses of all sizes, the company delivers measurable results, building confidence among consumers and strengthening relationships with authorized sellers.

 

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