Learn about MAP policies, best practices and more.
“There have been many articles written about the how’s and why’s of minimum advertised price policies. Very little, however, has been discussed about how a brand should choose the right MAP prices…”
"Implementing a minimum advertised price policy (aka MAPP) can seem daunting. While there are specific legal implications..."
“A good MAP policy should be user-friendly and easy to understand. And it should cover the following points…”
"According to Jeff Bezos, the driving ethos behind the ecommerce behemoth’s success is being 100%..."