Guides & Tips

A proper product pricing strategy is essential to every aspect of the product supply chain. Whether it’s a factory providing the cost of goods, the manufacturer setting the wholesale cost and suggested retail price, or the retailer selling the goods, everyone is affected.

• Topic: MAP Pricing

Your company has finally decided to adopt and enforce a minimum advertised price policy. Perhaps your reason was the unlevel playing field between eCommerce and brick-and-mortar stores.

• Topic: MAP Enforcement

The faster the technology and consumer adoption of eCommerce evolves, the more important it is for brand-owners to adopt and enforce minimum advertised price policies (MAPP).

• Topic: MAP Policy

Whether you’re trying to boost overall brand perception, reduce MAP Violations or just clean up your online product listings, the first thing you need to do is cut the ecommerce clutter...

• Topic: Brand Perception

"Determining the correct retail price for a product is extremely important. Too high and nobody may buy it. Too low and it may be viewed as a..."

• Topic: MAP Pricing

"If Thomas Jefferson was writing a MAP policy, it might begin with the words, “All violators are treated equal.” That's because T.J. knows that all sellers must be treated..."

• Topic: MAP Policies

“Doctors tell us that to stay healthy we need to exercise, eat right, and get enough sleep. Not to oversimplify things, but maintaining healthy online prices isn’t very …”

• Topic: MAP Violations

“On the surface it would seem like having a lot of online stores selling a brand’s products is a great thing. More sellers, means…”

• Topic: Unauthorized Sellers

“As more consumers fall in love with the convenience and ease of shopping online, the increased demand has caused rapid growth in the number of online sellers. For brands this can…”

• Topic: Unauthorized Sellers