Guides & Tips

While MAPP is one of the most powerful brand protection strategies you can employ against price erosion, it’s an unfortunate fact that they don’t always work. But why? 

• Topic: MAP Enforcement

Brands have different, nuanced approaches to MAP Policies that have caused some confusion. The distinctions between MAP and iMAP policies are laid out in this article.

• Topic: MAP Policies

The people that enforce a brand's MAP policy can vary, but at the very least, brands enforcing MAP Policies should make sure certain personnel are involved.

• Topic: MAP Enforcement

If your products are sold online, the odds are that you’ve got a number of sellers you don’t know. Not only are they unauthorized but you don’t even know how they got inventory. At MAPP Trap we call them “Ghost Sellers,” and they can hurt a brand in many different ways. 

• Topic: Unauthorized Sellers

There are many things a brand should consider when planning to implement a minimum advertised pricing policy (MAPP). A frequently overlooked question: “Should we MAPP all of our products?”

• Topic: MAP Policies

Okay, you’ve got buy-in from the whole company to finally enforce your MAP Policy. That’s great. Merchant identification is vital to the successful enforcement of Minimum Advertised Price Policies (MAPP). 

• Topic: MAP Enforcement

A proper product pricing strategy is essential to every aspect of the product supply chain. Whether it’s a factory providing the cost of goods, the manufacturer setting the wholesale cost and suggested retail price, or the retailer selling the goods, everyone is affected.

• Topic: MAP Pricing

Your company has finally decided to adopt and enforce a minimum advertised price policy. Perhaps your reason was the unlevel playing field between eCommerce and brick-and-mortar stores.

• Topic: MAP Enforcement

The faster the technology and consumer adoption of eCommerce evolves, the more important it is for brand-owners to adopt and enforce minimum advertised price policies (MAPP).

• Topic: MAP Policy