Learn about MAP policies, best practices and more.
The faster the technology and consumer adoption of eCommerce evolves, the more important it is for brand-owners to adopt and enforce minimum advertised price policies (MAPP).
Whether you’re trying to boost overall brand perception, reduce MAP Violations or just clean up your online product listings, the first thing you need to do is cut the ecommerce clutter...
"Determining the correct retail price for a product is extremely important. Too high and nobody may buy it. Too low and it may be viewed as a..."
"If Thomas Jefferson was writing a MAP policy, it might begin with the words, “All violators are treated equal.” That's because T.J. knows that all sellers must be treated..."
“Doctors tell us that to stay healthy we need to exercise, eat right, and get enough sleep. Not to oversimplify things, but maintaining healthy online prices isn’t very …”
“On the surface it would seem like having a lot of online stores selling a brand’s products is a great thing. More sellers, means…”
“As more consumers fall in love with the convenience and ease of shopping online, the increased demand has caused rapid growth in the number of online sellers. For brands this can…”
“There have been many articles written about the how’s and why’s of minimum advertised price policies. Very little, however, has been discussed about how a brand should choose the right MAP prices…”
"Implementing a minimum advertised price policy (aka MAPP) can seem daunting. While there are specific legal implications..."