Brands create minimum advertised price policies (also known as MAP policies) for many reasons. Detailing best practices and why compliance is important, this guide covers it all.
E-commerce is a crowded space. By some estimates there are between 12 million and 24 million online sellers worldwide.
In today’s world of ecommerce, it's common across all industries for brands to find resellers with whom they have no relationship listing their products.
In this article, we review the main objectives of a MAP pricing strategy to determine if it helps or hurts your brand's sales. Read on to learn more.
Besides the potential liabilities of writing a MAP policy that hasn’t been reviewed by a lawyer, there is no one-size fits all policy. Read on for more details.
Are there benefits to identifying your "first violator" versus simply enforcing the policy on every violator evenly and not worrying about who violated first?
Depending on your objectives while enforcing MAPP, many sellers may be noise and should either be ignored, or be dealt with in an entirely different way.
While MAPP is one of the most powerful brand protection strategies you can employ against price erosion, it’s an unfortunate fact that they don’t always work. But why?
Brands have different, nuanced approaches to MAP Policies that have caused some confusion. The distinctions between MAP and iMAP policies are laid out in this article.