“There have been many articles written about the how’s and why’s of minimum advertised price policies. Very little, however, has been discussed about how a brand should choose the right MAP prices…”
"Implementing a minimum advertised price policy (aka MAPP) can seem daunting. While there are specific legal implications..."
“A good MAP policy should be user-friendly and easy to understand. And it should cover the following points…”
"According to Jeff Bezos, the driving ethos behind the ecommerce behemoth’s success is being 100%..."